There are so many important traits that go into being a great leasing consultant, but when it comes down to it, in sales, communication is key. You can have an amazing product or a fancy leasing office, but without that personal connection, you won't see results.
Make it personal, instead of treating every customer like a sale. If you take the time to get to know your customer, you can figure out their specific preferences and needs. Once you have a great understanding of their goal, you will be able to offer them the very best options in your community.
Slow down and talk to them in a way that makes them feel like their needs are important. Allow them time to process what you say as well as communicate what it is they're looking for. Ask open ended questions to encourage coversation and most importantly- listen.
Be knowledgeable about every single unit that you have to offer as well as the surrounding area. Be proactive and try to think of any possible question a prospect might ask. Know the details of the property lease (what's the pet policy?), the square footage of bedrooms, what's the best place to get Italian food nearby, and so on.
Follow up with your new tenant after the lease has been signed. Continue the relationship that you formed with them by checking in and making sure they are happy. If you are genuine in the relationships that you form, your prospects will take notice and you will have a much greater chance at being the best leasing consultant possible.