When people think about a position in new home sales, they picture home tours, price negotiations, contracts, and closings. And while all of that is part of the job, there’s so much more packed into today’s new home sales associate role.
Here are a few of the most unexpected elements:
Surprise #1: New home sales is largely an educator role. You’ll be spending a lot of time guiding buyers through community amenities, interior design choices, floorplans features, financing options and timelines. Even with online resources at their fingertips, buyers—especially first timers—still need one-on-one support and guidance and will rely on you heavily.
Surprise #2: You are truly selling a vision. It’s one thing to walk a buyer through a resale home where they can see and touch everything in person, but in new home sales, you’re often helping buyers envision their future lifestyle through models, standing inventory, construction walkthroughs and marketing materials that bring the community and home to life before it’s fully complete.
Surprise #3: Your role is a hybrid of real estate and hospitality. Pricing for new homes are often pre-set by the builder, and incentives are controlled at the corporate level. This means your role becomes less about bargaining and far more about delivering an exceptional customer experience while helping buyers align their resources, priorities and long-term needs.
Surprise #4: You’ll be dabbling in data. As a new home sales associate, you’re not just customer-facing. You’ll have a chance to dive into analytics to track sales patterns, buyer trends, and more—which can ultimately play a role in shifting sales and advertising tactics. If you’re interested in marketing, this can be a great way to build up your experience in this area.
A career in new home sales isn’t what it used to be—it’s more exciting, dynamic, and structured than ever before. If you’re considering a role in this thriving industry, don’t start the job search on your own. Turn to us JWilliams Staffing, one of the homebuilding industry’s largest and most connected real estate hiring companies with locations in Nevada, Texas, Arizona, and Northern and Southern California. To date, we’ve helped land more than 26,000 careers (and counting!).
As a real estate staffing and real estate temp agency, we bring an established network of homebuilder clients along with free training and ongoing support designed to help you learn, grow, and thrive in new home sales.
Ready to get started? Reach out today. This could be your best move yet.
Know a friend or family member who might be interested in a role in new home sales? Refer them to join our team and earn a $100 gift card once they complete 80 hours of work with us. Share the opportunity today.
About JWilliams Staffing
Founded in 2004, JWilliams Staffing is a full-service real estate staffing and recruitment agency with specialized expertise in both the multifamily and homebuilding sectors. Backed by a rigorous screening process and a quality assurance guarantee, JWS’ national direct hire and temporary staffing solutions streamline hiring for clients by delivering highly qualified candidates who meet their specific criteria.
To date, the firm has successfully partnered with more than 11,000 companies and has launched over 26,000 thriving real estate careers. JWilliams Staffing is headquartered in Costa Mesa, California, with four additional regional offices across the United States. Learn more at jwilliamsstaffing.com.
