Striving to Make Smarter Choices in 2015 by Dana Kovach

Posted: January, 21, 2015 | Categories: Job Tips | Customer Service

The start of a new year is the time when we all reflect on the choices we have made and whether they've been serving us in the pursuit of a balanced and healthy life. As we look ahead to choices yet to be made, we need to consider the questions we ask ourselves and the reality of what we expect. For example, every year I find myself saying '˜this year, I will find my life-balance'.... then I quickly remind myself, 'my balance is not the same as everyone else's, it will be different.'?

As a business owner, I have adopted certain best practices to both my business and my personal life. At Kovach Marketing, we use a methodology we call Creative Intelligence when creating marketing solutions for our clients. Creative Intelligence can primarily be described as listening, interpreting and then speaking. Through collaboration under this method, we are able to produce a high-energy blend of strategy and creativity for our clients that culminates in a comprehensive understanding that allows us to effectively connect and cultivate development decisions.

As an individual, I apply Creative Intelligence to help me make better decisions for myself and my family, reminding myself to take the time to fully understand the situation before acting upon it. I have found that the sustainability of a lifestyle and a business is attained through informed decisions, as our choices affect our future and the level of ease at which we will travel to and through it. Knowledge [and trusting that knowledge] is the key to making smart decisions.

Questions to ask yourself:

-What is the motivation behind the choice?
-What do you expect to accomplish?
-What are the benefits, short- and long-term?
-Will this improve your and your family's lives?

The primary goal is to reach a balance between inspiration, success and enjoyment, in our personal lives and in business.
While striving to make smarter choices, it is important to remember not to get carried away with enthusiasm and make important decisions before stepping back and taking a moment to fully understand the choice and its possible outcomes. While it is easy to say yes to every opportunity, it is okay to say no sometimes (both personally and professionally) when a decision will not benefit all involved parties to your satisfaction.
Always have confidence in yourself and your abilities, perspective outside emotion and ego, and conviction to make the right decision for the right reasons.
Trust yourself, have faith in your instincts and listen.

By JoAnne Williams
Founder, President and CEO

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