We all have those days where we feel like we can’t breathe. Paperwork is piling up by the minute, and let’s not even think about the project that was due yesterday. You leave your desk for what seems like 5 minutes, and when you return you find 65 unread messages! How did that happen? On top of scrambling to get that project done, you have to respond to your emails, or risk something falling through the cracks. How, on earth, should you prioritize your time? Kelly Spors, author of Why You Should Answer Emails Quickly, states that “A survey by MailTime, an app that helps organize emails, found that most people- 52 percent- expect to get an answer to work-related emails within 12 to 24 hours, according to MarketWatch.” Now put yourself in the client’s shoes. They contacted your company for a service; why make them wait? “The results suggest that prompt email responses are an important part of keeping your customers and colleagues happy and meeting their expectation. Business owners who wait too long to respond-such as days instead of hours- risk upsetting customers or prospective customers.” Your co-workers are your “customers” too. It is just as important to respond to them as it is the customers. Working together as a team will leave the customer feeling that you genuinely care about their wants and needs. To make your customers feel that they are your number one priority, read Why You Should Answer Emails Quickly.