Laurie Brown, author of 'Five Service Lessons from the Big Guys' and professor at NKBA University, wrote about how customer service is an excellent way to market your brand, without spending tons of money! In her opening statement, 'Superior customer service is a powerful tool in the homebuilding and remodeling industry. As all builders know, happy customers lead to referrals and help build a business.' She researched 4 of America's largest companies, such as, Zappos, Apple, Amazon, and Uber, to see how their top notch customer service has made them so successful.
You can read Laurie's post here ‘Five Service Lessons from the Big Guys'